Why are Jews successful in business?

Oxford University Chabad Society had the honour of hosting Kivi Bernhard for a talk at its Slager Jewish student Centre on Tuesday 31st of January. Mr. Bernhard, a South African who has been based in the US since the 1990s, is known as one of the most sought-after motivational speakers in the world today, as author of the  internationally acclaimed book “Leopardology – The Hunt For Profit In A Tough Global Economy” and as successful entrepreneur in the diamond industry.

Kivi, also known as ‘The Jungle Jew’ in the US media, spoke of his strong attachment to and roots in Orthodox Judaism and the role and responsibilities of Jews in today’s world.

Specifically, he hypothesized that the Jewish person is related to a unique ‘seventh’ dimension, beyond the six dimensions of material existence - in some way connected to the Shabbat, according to the Kabbala - that allows Jews to see connection of aspects of reality where others might not. He argued that it is a certain transcendence that, while elevates them above existence to a certain degree, allows them to see things strategically that others might overlook. This, he claims, makes them sought after on executive boards in the world of finance and as the world is changing course, Jews will continue to contribute in their own important way in shaping the future.

In his second part of the speech, Kivi described his now-famous concept of leopardology, derived from his long-held passion for the African Bush, as a way to succeed in the business world. By describing the hunting style of the leopard, maybe not the most deadly yet definitely the smartest of all hunters in Africa, Mr Bernhard was able to draw fascinating parallels between the animal’s hunt and the path to success for today’s enterprises.

Despite the grim economic environment, Kivi’s speech was optimistic and inspirational. Even in a tough environment it is possible to thrive. The leopard knows how, and we can learn it as well. By bringing this message across, Kivi Bernhard was definitely able to create a lasting impression at Oxford Chabad’s event.

The event was opened by the President of the OU Chabad Society Oleg Giberstein and the speaker was introduced by local business Jewish entrepreneur Steven Zimmer. The talk was received with great interest and predictably followed by much debate and discussion.